29 years of web experience, with a perspective beyond websites.
I am Geoffroy Toussaint, founder of AUTOM7. My 29 years of web experience are the foundation of my work: understanding a need, structuring information and building useful systems that last.
Today, my work goes beyond websites. I help businesses organise their work more effectively, automate selected tasks and pass on their know-how. Websites remain an important part of my work, but they are not always the starting point.
I do not sell magic promises or a catalogue of tools. I start from your reality to determine what should be retained, simplified or built.
Technology should support the work, not complicate it.
The market is full of tools and promises of automation. At AUTOM7, I approach the problem from the other direction: understand how you work, what already works and what is slowing you down before choosing a solution.
The need comes first
A website may be essential for explaining your value and reassuring prospects. But your priority may also lie in your internal operations. I do not assume that everything must be rebuilt or that you need another tool.
AI + human
AI analyses, classifies, compares and helps produce work. But judgement remains human: priorities, limits, promises and final quality. AI supports people’s work; it does not replace their knowledge of the business.
Understand it to stay in control
A system must be understandable to the people who use it. That is why documentation and knowledge transfer matter in my work: explaining choices, making methods accessible and enabling teams to take over.
29 years of web experience, building things that hold up in production.
Web development
PHP, MySQL, CMS and early websites: I learned early that a useful system is worth more than an elegant but fragile demonstration.
Digital entrepreneurship
Online academies, content, sales pages, funnels, SEO and training: commercial reality before theory.
Generative AI and automation
These tools entered my work progressively, much more recently in my career: writing, analysis, automating selected tasks, training and organisation. They broaden what I can do without replacing the experience I have gained working on the web.
AUTOM7
I draw on this background to connect website quality with the realities of a business, while also working beyond the web. The same principle guides me throughout: build something useful that the people involved can understand, use and develop over time.
The logic is simple: understand, build, transfer.
Listen
Understand your goals and how the work is actually done by speaking with the people involved.
Choose
Distinguish what should be retained, simplified or automated. Explain the limits and the points to check before making a commitment.
Build and test
Work within a clear scope, test the solution in real use and correct what does not work as expected.
Transfer and follow up
Document the choices, support adoption and plan the follow-up required to keep the system useful.
“A useful system must do more than work. The people who use it must be able to understand it and stay in control.”
What we do not promise.
AUTOM7 does not sell revenue guarantees, Google ranking guarantees or AI miracles. The commitment covers what we can control: deliverables, method, clarity, follow-up, corrections and continuous improvement.
No magic Google promise
Search visibility is built over time. We work on the foundations, content, structure and signals without promising what no one can control.
No opaque autopilot
AI helps analyse and prepare the work. Important decisions remain transparent and human-led.
No imposed solution
Every project starts from the real context: your goals, working methods, the people involved, existing tools and constraints. The solution comes afterwards.
Let’s start with what matters to you.
Whether you are thinking about your website or your company’s day-to-day operations, you do not need to have chosen a solution already. Tell me about your situation and what you want to improve. That is where our conversation starts.